There has been a massive uptick in people and companies opening online stores over the last few years, usually linked to their websites.

Shopify, initiated in 2006, is one of the most popular choices for hosting online stores. However, once you have opened up a Shopify store, your next big step is ensuring the store succeeds.

Read on to go through a few simple tips that you can utilize to ensure that you can see success in your Shopify business.

Make a Mobile-Friendly Website

Smartphone use is increasing every day; the numbers jumped to an all-time high during the pandemic. Smartphones now contribute to the majority of online traffic on any website.

Since your target audience is on mobile devices, it makes sense to create a mobile-optimized website. People also generally look up online reviews of things they want to buy before they buy them. A mobile-friendly website can help you generate more qualified leads and sell to anyone who comes to your store.

Use Quizzes and Questionnaires

Questionnaires can help you cater to your customer’s specific requirements. A detailed set of questions will also reassure your customer about your ability to provide them with quality products. You can also use these quizzes to understand your customers’ pain points and work towards rectifying them.

Have a Good Email Marketing Strategy

Email marketing is not a dead strategy—curating an email list is one of your store’s biggest assets. With email lists, you have an opportunity to contact your customers for the first look at new products, introduce new offers, and even directly connect with customers.

Rather than search engines or social media platforms, you have the potential to get traffic directly from emails using an effective email marketing strategy.

Use High-Resolution Images and Accurate Product Descriptions

If you want your customers to buy from your Shopify store, you must ensure that your product descriptions and images are on-point. You cannot have blurry photos and inadequate descriptions on your store page. You need to let your customers know exactly what the product is and that it is exactly what they are looking for.

Use Appropriate Shipping Options

Your customers may often abandon products in the cart because you don’t have the correct shipping option. If you are selling physical products, you must tie up with FedEx, UPS, or other international shippers to ensure every customer can receive their products.

The best way to ensure you retain qualifying customers is to use the free shipping option. Customers may also increase their order value with free shipping to your benefit.

Introduce Loyalty Programs

Loyalty programs are a great way to ensure that your customers return for repeat business. A loyalty program can be anything—a discount on your customer’s next purchase or earning points whenever they purchase from your website.

With a little research, you can identify attractive products that customers want and can get by redeeming their accumulated points. Loyalty programs can go a long way towards customer retention.


Setting up a Shopify store is the easy part. The hard part comes when you have to sustain the page and make it a success. The tips mentioned here can help your Shopify store see success. However, if you do not have the bandwidth to promote and grow your Shopify store, you can reach out to professionals to do the work for you.

AppendX Digital is equipped to help you make your store a huge success. Our team is experienced in SEO, digital PPC ads, and also presence building. You can generate a free report to see how your business is currently performing. Get in touch with us today if you are looking for a workable strategy, and our experts will get back to you.


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