Irrespective of the brand size or sector, mobile responsive websites have emerged as essential for every website. If your website is not mobile-friendly, you are losing out on a potential target audience of 6.5 billion people: the number of people who own smartphones today, this roughly translates to 84% of the world’s population.
Why Creating Mobile-First Designs Should Be Your Priority.
1. Google Awards Mobile-Friendly Designs and Positively Impacts Rankings
Ever since mobile website users surpassed desktop users in 2015, Google has been awarding mobile-friendly websites. Google has even created a dedicated tool, the Google Mobile-Friendly Test. This is where brands can test how mobile-friendly their web page is!
It goes without saying that if your brand is prioritized by Google, the higher the chances of it showing on the first page of the search engine results. This is the end goal for every website out there.
2. Mobile Responsive Websites Lead to a Seamless User Experience
“Around 83% of users expect a flawless experience on all devices.”
Estimates suggest that around 61% of users will not come back to a website if it is not mobile adaptive. Your visitors don’t want to spend any effort, constantly pinching the screen or zooming out to understand what’s being displayed on the screen. Additionally, if the website is slow to load (i.e., if it takes more than 3 seconds to load), a staggering 53% of users will abandon it.
In fact, even a mere 2-second delay in load time can result in abandonment rates of up to 87%. This is why creating a fast-loading and friction-free mobile experience for websites is key. It creates a lasting positive first impression in the customer’s mind and boosts brand affinity.
Pro tip: To understand how your website URL fares in terms of performance, you can go to Google’s PageSpeed Insights page and access invaluable insights into what might be breaking or making your mobile website.
3. People Actively Shop on Mobile
Research also suggests that a staggering 4 out of 5 people use their mobile devices to shop. In other words, not optimizing your website for mobile can lead to reduced sales and by extension, profits. In fact, research indicates that around 80% of the top-ranked websites are mobile-friendly. In simpler words, if you want to cater to your customer’s real-time needs and requirements, you need to build a responsive website that offers customized, neatly organized, and meaningful information.
Did you know that around 73.1% of web designers believe that a non-responsive design is a top reason why visitors leave a website as per HubSpot? If you too are looking for a digital marketing agency that can cater to your website needs, come on over to AppendX Digital. Our team can take address all your web designing needs and bring your ideas to life, on screen.
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