It’s building companies, not just products.

Building something that will lasts is more than just blueprints. Most development teams will build what you put in front of them. We think about your business model, market, cost strategies, and more than does it scale.

That thinking is in the room from day one, whether you are a startup shipping your first product or an established company launching something new.

Building for the market is a different problem

An internal tool has users you know, in a context you control. A product has users whose behaviour you cannot fully predict, in a market that will shift, on infrastructure that needs to hold when things get busy.

The teams that do this well think past the first release from the start. We push you to do that too — not because we are trying to scope more work, but because shipping without thinking about what comes after it is how you end up back at the drawing board six months later.

What we bring to product work

We ask how the product makes money before we write a line of code. That shapes technical decisions more than people expect.

Revenue model first

Subscription billing, usage-based pricing, marketplace mechanics, freemium conversion — each one has architectural implications and we would rather make the right call early.

Built with go-to-market in mind

SEO architecture, performance, integration hooks for your marketing stack, onboarding flows. A well-built product that nobody can find or use is not a finished product.

Designed for what comes after launch

Who maintains this? Who handles support? How does it get updated? These questions have architectural answers and we would rather make the right call early.

Phase-based builds, real signal

Phase one should be genuinely viable and generate real signal. Not a prototype you are embarrassed to show. Not a two-year build before you have a single user.

CASE STUDY

A referral platform built for local businesses

We contributed significant development work to Locorum, a referral marketing platform built for local businesses. The project involved building a custom CRM integration layer, a vendor management system, and an analytics infrastructure that tracked referral attribution across multiple touchpoints.

The platform was designed to give local businesses a structured way to generate and manage referrals without the overhead of a traditional enterprise CRM. That meant building something opinionated enough to be useful out of the box but flexible enough to handle the variety of how local businesses actually operate.

We have also built SaaS tools, client portals, Shopify applications, and web-based platforms for businesses across Southwestern Ontario and Canada. If you want to see examples specific to your product type, bring it to a discovery call.

Technologies: Laravel, Vue.js, MySQL, custom CRM integrations, analytics layer, multi-tenant architecture

Have an idea or a half-built product?

Let’s talk about what you are building. Scopes are written, first calls are free.

How product engagements work

Scoping phase first

Business model, user flows, technical architecture — before any code. You get a written scope, timeline, and cost estimate. If it does not feel right, we revise it until it does.

Phase-based delivery

Phase one is the MVP — real, releasable, and generating signal. What comes after is shaped by what the market tells you, not what we assumed six months ago.

Ongoing after launch

Most product clients work with us on a continuing basis because the work does not stop at release — it shifts. We move from build mode to iteration mode and stay involved at whatever level makes sense.

Technology

We are not a one-stack shop. We choose based on what your product actually needs.

BACKEND

Laravel, Node.js, Python, Ruby on Rails, serverless (AWS Lambda, Cloudflare Workers)

FRONTEND

Vue.js, React, TypeScript, progressive web apps

MOBILE

React Native (iOS and Android), Swift, Kotlin, cross-platform development

E-COMMERCE

Shopify, Shopify API, headless commerce, custom storefront builds

DATA

PostgreSQL, MySQL, MongoDB, Redis, business intelligence and reporting

BILLING & PAYMENTS

Stripe, Paddle, custom billing implementations, subscription and usage-based pricing

We have shipped products in Python, Ruby, Node, and PHP. Infrastructure, CI/CD, monitoring, and security are part of the build, not an afterthought.

Common questions

How much does MVP development cost in Canada?

Most MVPs fall in the $40,000 to $100,000 range depending on complexity, integrations required, and whether mobile is included. Simple web-based MVPs can come in lower. Complex platforms with billing, user management, and marketplace mechanics take longer and cost more. We scope every project in writing so you know exactly what you are getting before anything starts.

Most MVPs take eight to sixteen weeks from scoping to a releasable version, assuming clear direction and reasonable availability for feedback and testing. We build timelines based on real project experience, not optimistic assumptions.

A prototype is something you show to get feedback. An MVP is something real users can actually use and that generates genuine signal about whether the product works. We build MVPs, not prototypes.

A well-built SaaS MVP typically starts around $50,000 to $75,000 for a web application with subscription billing, user accounts, and core functionality. More complex platforms with multi-tenancy, advanced permissions, or marketplace features run $100,000 and up. We scope every engagement in writing before work begins.

Yes. We build iOS and Android apps using React Native for cross-platform projects and native Swift or Kotlin where the use case calls for it. We also build progressive web apps when that better fits the budget and user context. Platform strategy is part of the scoping conversation.

Many software product development projects qualify for SR&ED tax credits, which can reduce your effective development cost by 15 to 35 percent. We structure our documentation to support SR&ED applications and can connect you with consultants who have worked with our clients before.

Both. Early-stage startups building their first product and established businesses launching new platforms or digitizing processes that have outgrown manual operation. The conversation is different but the quality of the work is the same.

Have an idea, a half-built product, or a business that needs its own platform?

Let’s talk about what you are building. Discovery calls are free, scopes are written, and we will tell you honestly if we are the right fit.